Market Day eBooks by Sarah Thelwall
Downloads
MD 1 – before we start… A4 | US Letter PDF 168Kb
MD 2 – defining success A4 | US Letter PDF 690 Kb
MD 3 – what business are you in? A4 | US Letter PDF 174Kb
MD 4 – features and benefits A4 | US Letter PDF 1.7Mb
MD 5 – customer segmentation A4 | US Letter PDF 665Kb
MD 6 – marketing communications A4 | US Letter PDF 1.28Mb
MD 7 – setting sales and marketing objectives A4 | US Letter PDF 1.04Mb
MD 8 – tying up loose ends A4 | US Letter PDF 644Kb
MD 9 – communication methods A4 | US Letter PDF 225Kb
About : Market Day is a one day workshop for Creative Industries firms wishing to learn a DIY approach to marketing planning and delivery. This set of eBooks accompanies the day and outlines each of the activities in the workshope. This enables participants to refer back to the eBooks whenever they want to repeat these marketing planning activities.
Published February 2008
Sarah Thelwall runs a small consultancy specialising in working with Creative Entrepreneurs on the development of their businesses. She uses a wide array of 3D objects as visual nmemonics for key learnings – the StoryCubes and eBooks are core tools in her various toolkits. For more information see http://acivilservice.blogspot.com and www.mycake.org
[...] The e-books can be downloaded here: http://diffusion.org.uk/?p=274 References [...]
Comment posted on 3-8-2012 at 18:04
Hi I am Sarah Thelwall -- I didn't know there was another!
Comment posted on 10-28-2008 at 23:56
Hey Found your booklets helpful. Unfortunately can't make it along to the workshops as have too…
Comment posted on 4-9-2008 at 10:35