Download A4 | US Letter PDF 300Kb

About : The first in a series of eBooks by MyCake created in response to the needs identified in the JSIP/MyCake ‘My Money Matters’ programme and the Creative Northants/MyCake 1:1 programme. This eBook covers:

• When & why do I need a business bank account?
• What should I expect of a bank?
• How do I work with an accountant?

Published April 2008

Sarah Thelwall runs a small consultancy specialising in working with Creative Entrepreneurs on the development of their businesses. She uses a wide array of 3D objects as visual nmemonics for key learnings – the StoryCubes and eBooks are core tools in her various toolkits. For more information seehttp://acivilservice.blogspot.com and www.mycake.org

Download A4 | US Letter PDF 174Kb

About : MyCake is an online book-keeping and benchmarking service for Creative Entrepreneurs. From time to time we will publish eBooks to help you develop your financial management systems.

Published February 2008

Sarah Thelwall runs a small consultancy specialising in working with Creative Entrepreneurs on the development of their businesses. She uses a wide array of 3D objects as visual nmemonics for key learnings – the StoryCubes and eBooks are core tools in her various toolkits. For more information see http://acivilservice.blogspot.com and www.mycake.org

Downloads

MD 1 – before we start… A4 | US Letter PDF 168Kb
MD 2 – defining success A4 | US Letter PDF 690 Kb
MD 3 – what business are you in? A4 | US Letter PDF 174Kb
MD 4 – features and benefits A4 | US Letter PDF 1.7Mb
MD 5 – customer segmentation A4 | US Letter PDF 665Kb
MD 6 – marketing communications A4 | US Letter PDF 1.28Mb
MD 7 – setting sales and marketing objectives A4 | US Letter PDF 1.04Mb
MD 8 – tying up loose ends A4 | US Letter PDF 644Kb
MD 9 – communication methods A4 | US Letter PDF 225Kb

About : Market Day is a one day workshop for Creative Industries firms wishing to learn a DIY approach to marketing planning and delivery. This set of eBooks accompanies the day and outlines each of the activities in the workshope. This enables participants to refer back to the eBooks whenever they want to repeat these marketing planning activities.

Published February 2008

Sarah Thelwall runs a small consultancy specialising in working with Creative Entrepreneurs on the development of their businesses. She uses a wide array of 3D objects as visual nmemonics for key learnings – the StoryCubes and eBooks are core tools in her various toolkits. For more information see http://acivilservice.blogspot.com and www.mycake.org

Download A4 only PDF 336Kb

About : documentation of the outcomes from a Social Tapestries Creative Lab and Bodystorming Experience held at the London School of Economics in September 2004.

Published October 2004

Giles Lane is Founder and Co-Director of Proboscis

Sarah Thelwall bio to come.