Download A4 | US Letter PDF 250Kb

About : Lorraine Warren and Ted Fuller have created this eBook to capture some of the key ideas about their research in value creation in the creative industries and to use in participative workshops and conferences.

Published December 2009

Dr Lorraine Warren is a Senior Lecturer in Entrepreneurship and Innovation and Director of Postgraduate Studies in the School of Management at the University of Southampton. She is interested in the emergence of new technologies, particularly how new business models and value creation systems emerge in volatile sectors.

Professor Ted Fuller is Director of Lincoln Business School. His research interests span entrepreneurship and Small and Medium Enterprises, emergence and a ‘complexity’ theory of entrepreneurship, and the (social) construction of futures.

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Manchester Beacon Workshop eBook A4 | US Letter PDF 1.8Mb
Manchester Beacon Workshop StoryCubes A4 only PDF 1.9Mb
b.TWEEN StoryCubes A4 only PDF 3.8Mb 

About : The eBook is a document of the ideas, issues and challenges for an “an online service that maps connections between people, places, knowledge and creative activity in Manchester” – an new tool for public engagement and knowledge transfer for Manchester to be commissioned by the Manchester Beacon Project and Just b. Productions. It records the activities of workshop facilitated by Proboscis in Manchester in June 2008; 16 StoryCubes created during the workshop are also available, as well as 24 of the StoryCubes created by delegates and the public at b.TWEEN08 as part of the ‘landscape of ideas’ for the commission brief.

The workshop and StoryCubes installation was facilitated and documented by Proboscis for Just b. Productions by Giles Lane and Karen Martin.

As part of b.TWEEN08 in Manchester, Proboscis is facilitating a StoryCubes ‘landscape of ideas’ to help Just b. Productions and the Manchester Beacon Project define the brief for a new commission to create an online public engagement service that maps connections between people, places, knowledge and creative activity in Manchester. Starting with an initial day-long workshop to scope out the wider issues, aspirations and challenges for the design brief, a series of questions are being posed to the delegates of b.TWEEN to add their comments ideas and suggestions to:

 – Who are the key people and networks that engagement tools should target?
 – What makes engagement tools sustainable?
 – What themes would inspire people to connect using engagement tools?
 – What opportunities should engagement tools offer their participants?
 – What shouldn’t engagement tools be or do?
 – What are reasonable and achievable expectations for engagement tools?
 – What local communities should benefit most from engagement tools?
 – What kinds of links to the physical world should engagement tools have? 

The word cloud (created using Wordle) above was generated from StoryCubes created during the workshop (June 17th) and on the first day of b.TWEEN08 (June 19th). The StoryCubes will be scanned in and shared online as inspirations for creative teams wishing to pitch concept proposals for the commission…

Update: the word cloud after day two

Update 2 : We are really excited to be able to say that the delegates of b.TWEEN voted StoryCubes the Best Interactive Gallery Installation.

Downloads

MD 1 – before we start… A4 | US Letter PDF 168Kb
MD 2 – defining success A4 | US Letter PDF 690 Kb
MD 3 – what business are you in? A4 | US Letter PDF 174Kb
MD 4 – features and benefits A4 | US Letter PDF 1.7Mb
MD 5 – customer segmentation A4 | US Letter PDF 665Kb
MD 6 – marketing communications A4 | US Letter PDF 1.28Mb
MD 7 – setting sales and marketing objectives A4 | US Letter PDF 1.04Mb
MD 8 – tying up loose ends A4 | US Letter PDF 644Kb
MD 9 – communication methods A4 | US Letter PDF 225Kb

About : Market Day is a one day workshop for Creative Industries firms wishing to learn a DIY approach to marketing planning and delivery. This set of eBooks accompanies the day and outlines each of the activities in the workshope. This enables participants to refer back to the eBooks whenever they want to repeat these marketing planning activities.

Published February 2008

Sarah Thelwall runs a small consultancy specialising in working with Creative Entrepreneurs on the development of their businesses. She uses a wide array of 3D objects as visual nmemonics for key learnings – the StoryCubes and eBooks are core tools in her various toolkits. For more information see http://acivilservice.blogspot.com and www.mycake.org